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Sustainable logistics from production to market

    Nutrimar products

    Nutrimar on Frøya annually sends 14,000 tonnes of processed goods to Europe, the USA, and Asia, 95% by sea. According to the company, the most sustainable way to export.

    Ninety-five percent of Nutrimar’s exports go by sea. The new service, realized through the Coastal alliance project, to transport fresh seafood from Central Norway to Europe, opened up several opportunities to transport their products to the market.

    Connecting Brevik to Hamburg and Bremerhaven

    We distribute the shipping between ports in Orkanger and Hitra and hope that more cargo owners choose sea- to road transport. The new service offers opportunities to explore and test this way of transporting products to the world markets.
    Logistics manager at Nutrimar, Ingvild Nygård

    An important part of the circular economy

    Nutrimar AS was founded in 2007 to create value from the salmon industry’s waste products. Through this work, Nutrimar has contributed to employment in the local community and increased the raw material value once considered waste.

    Nutrimar products
    Photo: Nutrimar AS

    Nutrimar also processes offal and carcass from Norwegian Chicken. The products become flour and fat and have their main market in Europe. The third product is kelp. Nutrimar has two new harvesting vessels that harvest kelp in regulated areas. The kelp goes directly to the quay at Nutrimar, where it is dried. Nutrimar’s export share is 90 percent.

    BÖMLO salmon travels by sea to London

    Creating value from underutilized raw materials is central to Nutrimar’s strategy and vision and governs the company’s further development.

    Sustainable logistics

    Nutrimar exports their products using Orkanger- and Hitra port.
    -We get short land transport and more sustainable logistics through the two ports. It also opens up opportunities to use electric trucks, biodiesel, or other environmentally friendly alternatives, says Nygård.

    For us, sustainable logistics is essential, and we look at the entire chain from the factory to the market. We are continually working on improvements, including measures to increase the load-factor on each transport
    Logistics manager at Nutrimar, Ingvild Nygård

    From road- to sea transport

    The new service resulted from the Coastal Alliance project. The project results from an initiative taken by the aquaculture industry linked to the Coastal Alliance project through Tenketank Midt-Norge. The project created cooperation between key players with overlapping logistics needs, but which has not previously found maritime transport competitive.

    For the Coastal Alliance, the key is to focus on the cargo owners and match those needs with corresponding sea transport solutions. Major players such as Lerøy, COOP, Bama, ASKO, NutriMar, and SalMar have joined the project with a desire to find solutions that can move some of their transport from road to sea. It is satisfying to receive feedback that the sea-transport solutions are competitive and hopefully can open the Shortsea to more cargo owners with transport needs along our coast. Ann Iren Holm Rise, Project Manager Coastal Alliance

    Southbound sailing is adapted to seafood exports and used by major players such as Lerøy Seafood and Nutrimar. Northbound sailing carries cargo from Bama and COOP Norway, which will go out to shops along the coast and central Norway. The project is already contributing to a significant reduction in the number of lorries on Norwegian roads.

    -For Nutrimar, several positive effects are created using Hitra Kysthavn and the Shortsea project opportunities. The shortsea solutions reduce road transport between Hitra and Orkanger, thus reducing climate emissions. The increased volume of goods from Hitra also helps secure jobs in the region. This provides us with flexible and efficient logistics solutions, which is beneficial for our customers who have a strong focus on sustainability, says Nygård.

    How to plan a route in 4 easy steps

    The logistics manager at Lerøy Seafood says that the new service is competitive to land transport in terms of stability, travel time, quality, and price. Robert Radford, Head of import logistics at COOP Norway, says that the new service has made sea transport competitive for their import flows.

    What is the Shortsea project?

    The Coastal Harbor Alliance consists of four companies: the Port of Trondheim, the Port of Rørvik, the Port of Helgeland, and the Port of Kristiansund and Nordmøre. The alliance also operates Tenketank Midt-Norge Sjø, which has been the basis for several pilots transporting fresh fish transported by sea.

    In 2019, the Coastal Alliance established the Shortsea project on the initiative from fish exporters Lerøy Seafood and SalMar. The project included large cargo owners such as COOP, ASKO, and Bama to create a return balance in the project’s freight base. The goal was to define the requirements that could result in a sea transport service fulfilling their quality expectations for transport: Lead time, unbroken cooling chain, and door-to-door delivery between Rotterdam, the West Coast, and Trøndelag.

    The project’s result was establishing a new service adapted to the transport of fresh fish, fruit, and vegetables from Central Norway to the Continent, which started in August 2020.